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Lead Generation

Hubspot’s sales study reveals that 40% of salespeople say that prospecting is the most challenging part of the sales process. Cornerstone generates leads for salespeople using LinkedIn and then nurtures the leads through education-based email marketing. Cornerstone generates 30 to 40 quality leads per month per sales person without using pay-per-click, SEO, or landing pages.

Generating business-to-business leads for professional service companies is a function of three things:

  1. Define Your Target Market – The first step in generating leads for your professional services business is to identify, in grave detail, your target market. This includes identifying the demographics and psychographics of your ideal client. The demographics include data elements such as geographic location, revenue range, title(s) of influencers and decision makers, number of employees, industry and sub-industry, yearly spend on the services you offer, and the age of company. Psychographics are the reasons why a client would want to do business with your organization. Cornerstone will help you define your target market and develop a prospect list, an active client list, and an inactive client list to target.
  2. Define Your Competition Crushing Message – MIT’s study revealed that 97.3% of companies have a message that is either similar to their competition or are full of feature-rich statements versus benefit-rich statements. Differentiation is key to generating leads for your professional services business. Cornerstone will develop your competition crushing value proposition, develop collateral to effectively communicate your differentiation to your target market, and develop the education-based email campaign so that you can overwhelm your sales team with freshly qualified and nurtured leads.
  3. Identify Your Communication Channels – Eight-eight (88) percent of business-to-business leads are generated on LinkedIn. Eighty-one (81) percent of business-to-business leads are generated on Facebook. Cornerstone will identify the best channels to communicate your message to your target market and execute the lead generation system on your behalf. We will then execute the campaign that generates leads.

Cornerstone will deliver to you:

  1. 30 to 40 quality prospects for each salesperson, each month
  2. An email campaign that nurtures your leads and educates them on the value you can provide them
  3. A significant increase in your sales pipeline
  4. Higher margins by providing you a lower cost per lead than you pay now

Schedule a 15-minute call with one of our Lead Generation Strategists and take the first step towards getting 30 to 40 leads per salesperson per month.